Houston · Creative Strategy

Perry
Pointer

Luxury Brand Strategist & Creative Marketer

I develop brand strategies, campaigns, and customer experiences that connect luxury brands with culture, consumers, and long-term growth. My work combines research, creative direction, strategic thinking, and visual storytelling.

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“Luxury is not a price point, it’s a perspective.” — Perry Pointer
Editorial portrait of Perry Pointer

Strategy · Culture · Growth

Selected Work

Ideas shaped with intention.

A selection of brand strategy, luxury marketing, campaign development, consumer research, and creative direction projects developed through graduate study and independent brand work.

About Perry

A Strategic Mind with a Global Perspective

I am a U.S. Navy veteran, luxury brand strategist, creative marketer, and MFA candidate in Luxury and Brand Management at Savannah College of Art and Design. My background combines leadership, operations, fashion, branding, customer experience, and strategic problem-solving.

After serving 16 years in the U.S. Navy, I transitioned into the creative and luxury industries to focus on brand strategy, marketing, and business development. My approach combines disciplined leadership with creative thinking.

I am especially interested in luxury, fashion, music, hospitality, lifestyle, and culture-driven brands. My goal is to help brands strengthen their identity, connect more meaningfully with consumers, and create long-term value through strategy, creativity, and experience design.

Capabilities

Core
Competencies

01Luxury Brand Strategy
02Brand Positioning
03Marketing Strategy
04Consumer Research
05Campaign Development
06Creative Direction
07Brand Storytelling
08Customer Experience
09Market Expansion Strategy
10Competitive Analysis
11Presentation Development
12Project Management
13Adobe Creative Cloud
14CLO3D
15Strategic Business Planning

Experience

Leadership, translated.

Present

Founder / Brand Strategist

Garnet Marketing Solutions
Houston, Texas

  • Develop brand positioning, marketing strategies, and creative direction for emerging businesses and personal brands.
  • Create brand audits, campaign concepts, digital strategy, client presentations, and strategic recommendations.
  • Manage project planning, client communication, creative development, and outsourced production.
  • Build brand systems designed to improve consistency, visibility, and long-term market positioning.

2016–2020

Housing Manager

U.S. Navy — Naval Air Station Coronado
California

  • Managed housing operations, customer service, administrative processes, and resident support.
  • Coordinated teams, vendors, facilities, and operational priorities in a high-accountability environment.
  • Led problem-solving efforts involving service quality, communication, compliance, and customer experience.

2014–2016

Quality Assurance Specialist / Master-at-Arms

U.S. Navy — USS Essex
Pacific Fleet

  • Supported quality assurance, operational readiness, safety, compliance, and security functions.
  • Evaluated processes and helped maintain standards across high-pressure operational environments.
  • Applied leadership, accountability, and risk-management principles to daily operations.

2004–2014

Culinary / Supervisory Leadership

U.S. Navy
Global Assignments

  • Led personnel, operations, food-service systems, logistics, and service delivery.
  • Managed teams while maintaining quality, efficiency, standards, and customer satisfaction.
  • Developed strong leadership, organization, communication, and operational discipline.

Education

Where craft meets commerce.

Expected Spring 2027

Savannah College of Art and Design

Master of Fine Arts, Luxury and Brand Management

Focus: Luxury marketing, brand strategy, retail, consumer behavior, leadership, ethics, sustainability, hospitality, supply chain, and brand development.

Completed

Rocky Mountain College of Art + Design

Bachelor’s Degree, Fashion Design

Focus: Product development, performance apparel, technical design, garment construction, draping, and fashion development.

Career Focus

At the intersection of strategy, culture, storytelling, and commercial growth.

Seeking opportunities in luxury, fashion, music, hospitality, lifestyle, and consumer brands in Brand Strategy, Marketing, Creative Strategy, Luxury Brand Management, Campaign Development, Consumer Insights, Partnerships, Brand Experience, and Business Development.

Contact

Let’s Connect

I am open to internships, full-time opportunities, freelance collaborations, and strategic brand projects.

Houston, Texas

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