Houston · Creative Strategy

Perry
Pointer

Luxury Brand Strategist & Creative Marketer

I develop brand strategies, campaigns, and customer experiences that connect luxury brands with culture, consumers, and long-term growth. My work combines research, creative direction, strategic thinking, and visual storytelling.

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“Luxury is not a price point, it’s a perspective.” — Perry Pointer
Perry Pointer portrait

Strategy · Culture · Growth

Selected Work

Ideas shaped with intention.

A selection of brand strategy, luxury marketing, campaign development, consumer research, and creative direction projects developed through graduate study and independent brand work.

About Perry

A Strategic Mind with a Global Perspective

I am a U.S. Navy veteran, luxury brand strategist, creative marketer, and MFA candidate in Luxury and Brand Management at Savannah College of Art and Design. My background combines leadership, operations, fashion, branding, customer experience, and strategic problem-solving.

After serving 16 years in the U.S. Navy, I transitioned into the creative and luxury industries to focus on brand strategy, marketing, and business development. My approach combines disciplined leadership with creative thinking.

I am especially interested in luxury, fashion, music, hospitality, lifestyle, and culture-driven brands. My goal is to help brands strengthen their identity, connect more meaningfully with consumers, and create long-term value through strategy, creativity, and experience design.

Capabilities

Core
Competencies

01Luxury Brand Strategy
02Brand Positioning
03Marketing Strategy
04Consumer Research
05Campaign Development
06Creative Direction
07Brand Storytelling
08Customer Experience
09Market Expansion Strategy
10Competitive Analysis
11Presentation Development
12Project Management
13Adobe Creative Cloud
14CLO3D
15Strategic Business Planning

Experience

Leadership, translated.

2015–2020

Founder / Owner-Operator & Brand Operations Manager

Paradise Smoke LLC
San Diego, CA

  • Directed retail branding, merchandising, product positioning, social media, local marketing, vendor relationships, and day-to-day operations, creating a consistent customer-facing brand experience.
  • Built the business to approximately $180K in annual revenue with 50%–55% gross margins through pricing strategy, inventory control, customer retention, and disciplined cost management.
  • Analyzed customer and product trends to guide assortment, promotions, merchandising, and vendor decisions while maintaining compliance in a regulated retail environment.

2004–2020

Operations & Customer Service Leader

United States Navy
United States

  • Led teams of 15–40 personnel in high-tempo environments requiring scheduling, documentation, quality control, cross-functional coordination, and performance accountability.
  • Supported large-scale operations serving approximately 5,000 personnel and producing 17,000+ meals daily while coordinating resources, logistics, reports, and service requirements.
  • Managed customer-facing housing and facilities operations, resolving resident issues, coordinating maintenance requests, and maintaining professional service and safety standards.

Education

Where craft meets commerce.

Expected Spring 2027

Savannah College of Art and Design

Master of Fine Arts, Luxury and Brand Management

Focus: Luxury marketing, brand strategy, retail, consumer behavior, leadership, ethics, sustainability, hospitality, supply chain, and brand development.

Completed

Rocky Mountain College of Art + Design

Bachelor’s Degree, Fashion Design

Focus: Product development, performance apparel, technical design, garment construction, draping, and fashion development.

Career Focus

At the intersection of strategy, culture, storytelling, and commercial growth.

Seeking opportunities in luxury, fashion, music, hospitality, lifestyle, and consumer brands in Brand Strategy, Marketing, Creative Strategy, Luxury Brand Management, Campaign Development, Consumer Insights, Partnerships, Brand Experience, and Business Development.

Contact

Let’s Connect

I am open to internships, full-time opportunities, freelance collaborations, and strategic brand projects.

Houston, Texas

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